Under The Hood:
Vancouver Lunch & Learns

Providing practical solutions to common challenges marketing leaders face

These 90-minute sessions are $25 each—the full amount will be donated to BC Children’s Hospital. Lunch is included.

Space is limited—we only have room for eight participants per session. Maximum two sessions per person (we’d like to share the love as much as possible!). Not open to existing clients, agencies, or freelancers.

The Lunch & Learns

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Session was held on Wed, Oct 23, 2019

Improve your ability to translate raw data and research insights into focused, impactful action.

In a data rich and curious environment, the ability to assess the data you have for the data you need is invaluable. In this session, we’ll walk you through a set of processes and frameworks to help you assess your data, categorize and make sense of the most impactful insights, and finally generate actionable ideas that are in line with your organization’s priorities.

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Wed, Nov 20, 2019

Improve your ability to prioritize your marketing resources against your goals.

In this session, we’ll look at common pain points around focus and prioritization within marketing teams under pressure to deliver results. Then we’ll dig into various frameworks that might help. Finally, we’ll arm you with a set of criteria to help you find a prioritization approach that matches your unique needs.

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Wed, Jan 22, 2020

Get a clear picture of what agile marketing really means—and what it can do for you and your team.

We’ll start this session by looking at some common misunderstandings about agile. Then we’ll explore agile in a marketing context—starting with its history and the benefits it brings, then digging deeper into the various tools and methodologies available to marketers.

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Wed, Feb 26, 2020

Learn how to choose the tool that’s right for your team and your organization.

The right project management tool can have a significant impact on marketing operations and, ultimately, marketing impact. In this session, we’ll introduce a framework for choosing the right tool, share our Top 5 picks, and provide some useful tips for a successful roll-out once the tool has been chosen.

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Wed, Mar 25, 2020

Learn how to avoid common pitfalls as you define and socialize your marketing strategy.

A clear marketing strategy is vital for any marketing team, creating clarity, alignment, and focus. In this session we’ll examine six common pitfalls encountered by leaders and teams working to clarify their marketing strategy and offer practical tips for avoiding them as you define a clear, high-impact strategy.

Pick Your Preferences and Apply

Limited availability. Not all applicants will be selected. Not open to existing clients, agencies, or freelancers.


Please select two sessions maximum.

By applying you agree with our Privacy Policy.

WHO IS THIS FOR?

  • You run a marketing team of 4 or more.
  • You have the freedom to shape the way work happens on your team.
  • You're always looking for ways to improve.
  • You're curious and you love to learn.

What's in it for you?

  • Fresh ideas from expert presenters.
  • Tools and frameworks that are useful and practical.
  • Meet peers facing similar challenges.
  • A delicious lunch in a beautiful boardroom with a stellar view.

Where and When?

  • All sessions take place at the Modern Craft office in Coal Harbour.
  • Sessions run 90 minutes each, noon to 1:30.
  • See below for dates and details.
Group 5

“If you’re on a mission to make change happen, you want Modern Craft in your corner.”

Jon

CMO, Travel and Tourism Industry

“Modern Craft are the ultimate partner. They are flexible, intuitive, and generous, and have made a real impact.”

Stacey

Executive Director, Digital Services, Media and Publishing Industry

“If you’re looking to focus your efforts and strengthen your ecosystem, Modern Craft is an ideal partner.”

Scott

SVP, Global Non-Profit

About Modern Craft

We’re a Vancouver-based consultancy dedicated to helping marketing change-makers boost capacity, gain momentum and accomplish great things. Our work happens behind the scenes. We partner with our clients to sharpen marketing strategy and operations in order to clear the way for positive change.

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