Unlocking the power of data to deliver a better experience – and better outcomes – for kids with kidney disease.

The Challenge

The quest to improve the customer experience through data goes well beyond the world of marketing. Healthcare providers around the world are also exploring opportunities to improve patient care through data-driven systems. NAPRTCS—North American Pediatric Renal Trials and Collaborative Studies—has been a pioneer in this field since the 1990’s. Their work is now the definitive source of information about serious kidney disease in children. But despite this momentum, they had a challenge. Their once-groundbreaking systems for data collection and analysis had fallen behind the times. It was time for an upgrade. But they couldn’t do it alone. They needed a trusted partner who could help them navigate a series of complex decisions and guide them to a solution that would improve the user experience for all involved.

Our Approach

Modern Craft worked to identify the primary challenges with the existing system and define the requirement for its replacement. In close collaboration with a team of doctors, nurses and analysts, we defined the most critical elements of the new solution. Special attention was paid to addressing key needs of users at all stages—doctors, nurses and patients. These requirements were packaged into a concise yet comprehensive RFP (request for proposals) and issued publicly and to a hand-picked list of vendors. The Modern Craft team then evaluated the responses and worked closely with the NAPRTCS board to select and engage the best candidate.

Naprtcs logo

Key Activities

  • Customer research & analysis
  • Vendor evaluation & analysis
  • Strategic roadmap development
  • Platform requirements gathering & analysis
  • Customer journey mapping
  • UX & design


With our help, the NAPRTCS team worked through a series of complex decisions and selected a strong partner—ensuring, all the while, that user needs stayed front and center. The new system simplifies data entry, improves accuracy and, ultimately, improves patient care for kids across North America.

“Modern Craft was fantastic to work with. They were able to work with a diverse group of stakeholders with a wide range of technical knowledge and facilitate a strong solution for our group that will help us improve care for young kidney patients across North America.”
Alicia Neu
MD, President

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