Modern Craft helps marketing leaders optimize strategy, operations and technology.
These leaders call on us during periods of of change. We call them “re” moments.
We help them work through these moments, one step at a time—dodging pitfalls, uncovering opportunities and emerging stronger and more resilient than ever.
From our base in Vancouver, we’ve been doing this work for organizations across North America since 2014.
Nathan is a technologist with a knack for understanding what businesses and customers need from technology—and what they don’t. He’s been involved in web development and online tech since the late 90’s.
Peter is a born problem-solver, the ultra-efficient calm in many storms. His work at Modern Craft is focused on people and process.
Peter has a diverse background that includes project management, strategy and brand management. Prior to joining Modern Craft in 2017, he held leadership roles at Huge, Sullivan, Razorfish, PayPal, and Valtech where he established the structures to deliver complex global projects for clients like Credit Suisse, Novartis, State Farm, and Uniqlo. He’s also led major projects with American Express, Bayer, Balenciaga, Hyatt, HP, and McKinsey.
Peter’s PhD research and subsequent academic writing focused on the relationship between technology and experience. He’s also a Certified Scrum Master, playwright, theatre director, amateur boxer and dog-lover.
(We will achieve this)
Bring more empathy and humanity to business—and therefore to society at large.
(By striving to make this happen)
Make marketing better, together.
(By doing this)
Helping marketing change-makers build momentum and take flight.
Above & Beyond
Quality matters. We’ve got high standards and it shows. Every project counts, no matter how small. Whatever problem we’re tackling, we go beyond the brief. Beyond the S.O.W. And beyond the obvious answers.
In an industry full of posturing, puffery and hidden agendas, we strive to be sincere, impartial and unbiased. We value honesty and kindness. We show up every day as real people with real points-of-view—flaws and all.
We believe in taking the time to pause and reflect. We care deeply about our clients—who they are and what they’re trying achieve. We tackle their problems from multiple angles—pulled deeper by empathy and curiosity.
Our beliefs are idealistic. But as we work to put those beliefs into practice, we’re grounded in a clear-eyed assessment of what’s practically possible. We’re also nimble and flexible—untethered by rigid concepts or processes. Able to adapt on the fly and rise to challenge.
Learn more about how we work.
Ready to tap the power of operational excellence?
We’d love to share our experience with you and see if we can help.