Modern Craft helps brands supercharge the marketing operations function.
We started in 2014 with a focus on strategy. Our goal was to help marketing leaders to connect all of their teams, tech and channels in service of something bigger—a clear north star.
As time went on, our work pulled us deeper inside the marketing organization. We soon realized that a strategy is only as good as your ability to turn it into operational reality. That this ability is the real marketing superpower. The truest source of competitive advantage. Impossible to copy. Crucial to success.
At the same time, we noticed the marketing ops function maturing—growing in breadth and importance. Playing a more strategic role as marketing leaders expanded internal capabilities and worked to drive positive change.
So that’s where we decided to put our focus. Our primary goal now is to fuel the evolution of the marketing operations function. To help practitioners hone their craft. And, above all, to help marketing leaders take the marketing ops function to the next level in their organization.
We’ve maintained our strategy practice as well. Because we believe that strategy and operations are, ultimately, inseparable. Doing one well requires a deep understanding of the other.
Nathan is technologist with a knack for understanding what businesses and customers need from technology—and what they don’t. He’s been involved in web development and online tech since the late 90’s.
Peter is a born problem-solver, the ultra-efficient calm in many storms. His work at Modern Craft is focused on people and process.
Peter has a diverse background that includes project management, strategy and brand management. Prior to joining Modern Craft in 2017, he held leadership roles at Huge, Sullivan, Razorfish, PayPal, and Valtech where he established the structures to deliver complex global projects for clients like Credit Suisse, Novartis, State Farm, and Uniqlo. He’s also led major projects with American Express, Bayer, Balenciaga, Hyatt, HP, and McKinsey.
Peter’s PhD research and subsequent academic writing focused on the relationship between technology and experience. He’s also a Certified Scrum Master, playwright, theatre director, amateur boxer and dog-lover.
(We will achieve this)
Bring more empathy and humanity to business—and therefore to society at large.
(By striving to make this happen)
Make marketing better, together.
(By doing this)
Helping marketing change-makers build momentum and take flight.
Above & Beyond
Quality matters. We’ve got high standards and it shows. Every project counts, no matter how small. Whatever problem we’re tackling, we go beyond the brief. Beyond the S.O.W. And beyond the obvious answers.
In an industry full of posturing, puffery and hidden agendas, we strive to be sincere, impartial and unbiased. We value honesty and kindness. We show up every day as real people with real points-of-view—flaws and all.
We believe in taking the time to pause and reflect. We care deeply about our clients—who they are and what they’re trying achieve. We tackle their problems from multiple angles—pulled deeper by empathy and curiosity.
Our beliefs are idealistic. But as we work to put those beliefs into practice, we’re grounded in a clear-eyed assessment of what’s practically possible. We’re also nimble and flexible—untethered by rigid concepts or processes. Able to adapt on the fly and rise to challenge.
Learn more about how we work.
Ready to tap the power of operational excellence?
We’d love to share our experience with you and see if we can help.