These are anxious times in the marketing world. In the last 18 months, GDPR has gone from distant possibility to present reality. The Cambridge Analytica scandal has raised awareness of data misuse and fueled a rising tech backlash that could lead to similar regulations in North America. Concerns about ad fraud and brand safety persist. Meanwhile, an estimated 20 percent of Americans now employ ad blocking software.

The list goes on.

But if you’re starting to feel a bit anxious yourself—don’t. This dark cloud has a silver lining. In fact, these challenges are not bad news at all. They’re signals. And they’re here to help us make marketing better.

Their message is that it’s time to course correct.