Too. Many. Trend. Decks.


In the marketing world, one year passing into the next always means one thing—lots and lots of trend reports and predictions for the year ahead.

It makes sense, of course, to zoom out and examine at the macro forces impacting the work we do. But which trends are truly important and which are just hype? And are these reports actually useful or just cobbled together by agency marketing teams as a half-hearted “me too”?

Another question worth asking: at what point does the sheer volume of this stuff cross the line from inspiring to overwhelming? On that note, let’s take a moment to pause and reflect.

This time out, we’ll break from our usual format and share a short video …


Copyright © 2018 Modern Craft, All rights reserved.

John Ounpuu
Issue #35
Jan 7, 2018

Further Reading