Leadership Lessons From A 25-Year Career In Experimental Theater

Here’s how to think like a casting director, not a hiring manager.

I spent 25 years in experimental theater. I wrote, directed, produced, taught, and performed shows ranging from a 12-hour performance piece to a highly narrative homage to the golden age of television. I even dabbled in circus acrobatics. In the process, I learned a lot about building a cast and crew that fits the project at hand.

Here’s how my time in the theater shaped my approach to hiring, staffing, and leading teams of designers, web developers, and producers at a brand engagement agency today.


In theater, you audition performers to find the right fit for the role. To make the right choice,

Modern Craft Partner Peter Petralia
Peter Petralia
Feb 10, 2016

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