How We Work

We’ve structured our business to give our clients the highest possible return on their budget investment.

Operational Principles

hww shape1

We hire experienced staff who are empowered to make decisions and drive the business on behalf of our clients.

hww shape2

We hire T-shaped practitioners—strong generalists with deep expertise in one or more specialist areas.

hww shape3

We only hire staff who are client-facing and would be welcomed on any team.

hww shape4

Every project is sponsored by a Modern Craft Partner who is ultimately responsible for the business.

hww shape5

We use a cross-functional squad model that allows our teams to work quickly and flexibly.

hww shape6

We don’t carry a bench of staff whose cost needs to be covered by clients. Instead, we hire carefully and augment our team when necessary by inviting like-minded and experienced specialist contractors/
vendors to collaborate with us.

Working Methods

We believe in using the right tools for each unique challenge. Our toolkit includes:

  • Presentations
  • Workshops
  • Business case development
  • UX design
  • Research and analysis
  • Training and coaching
  • Prototyping
  • Vendor selection
  • Orchestration
  • Team augmentation
  • Coaching

Do you want to know more about our team?

We’d love to share our experience with you and see if we can help.

Are you grappling with your own digital transformation initiative?

We’d love to share our experience with you and see if we can help.