When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don’t know where to start, the allure of the shortcut can be hard to resist.
But simple answers can also be dangerous. They can lead us off course and distract us. They can backfire. As Michael Jordan once put it, “If you try to shortcut the game, then the game will shortcut you.”
What simple answers do modern marketers need to guard against? Here are three of the most tempting.
New tech will fix everything
Marketers love new things. In recent years, marketing technology has played into this attraction with great success.