Reshaping global marketing operations
We helped an international interior design brand make changes to the way marketing work happens.
Change was on the horizon.
Corporate leadership had just gone through some major shifts. And it was clear that more changes would soon follow.
A need for agility
Our primary client—marketing lead in the company’s largest territory—came to a realization. If she could adopt a more agile approach, her team would be better equipped to cope with whatever changes came their way.
The initial mission
Our initial mission was to help her unstick some old ways of working. To assist her team in shifting from a linear, waterfall approach to a more agile mindset.
Understanding the current state
We started by working to understand the current state. We surveyed her entire team—and their key partners elsewhere in the organization. We followed up the surveys with a series of small group meetings and one-on-one interviews. We dug into their project management tool to see how work was happening. And we read hundreds of documents to understand their complex commercialization process.
Turning discovery into action
When the discovery phase ended, we documented a set of clear opportunities for working smarter and more collaboratively—supported by tools that were more fit to purpose. We helped them to choose a new project management platform, clarify roles and responsibilities across teams and simplify their commercialization process to make it less onerous.
Towards a global model
As predicted, more changes soon followed. The marketing team was restructured. And our main client was promoted and put in charge of the new global team.
We were asked to support this transition—working with the new marketing leadership team to iron out the details of the new global structure. And helping them create their first global strategic plan.
Continued partnership
A few years on, we continue to play the role of trusted partners as the waves of change continue.