From our headquarters in Vancouver—a forward-thinking frontier city with a global mindset—we service clients across North America.
Modern Craft is a Vancouver-based consultancy focused on helping marketing and customer experience leaders navigate complexity and keep pace with changing customer expectations. We were founded in 2014 by three veteran digital agency leaders who saw a growing need for unbiased, expert advice on strategy, operations and technology.
Today, our co-founders are backed by a team of seasoned agency vets with decades of experience leading large marketing and customer experience initiatives and teams for global brands like Nike, Starbucks, P&G and Microsoft. Our work is driven by cross-disciplinary collaboration and close partnership with client leaders and teams.
15-year agency vet. Starbucks, Nike, Microsoft, lululemon & New Era Caps. Planner of plans. Builder of brands. Dreamer of dreams.
18-year agency vet. Microsoft, Bacardi, P&G, Disney & T-Mobile. 5 cities, 1 signature style: you can’t go wrong with a vest and pair of pointy shoes.
19-year agency vet. Nike, Marriott, Sony, Novartis & Nintendo. Racing towards the future in a cost-efficient electric car.
18-year agency vet. Teach For America, HP, Uniqlo, Credit Suisse. Ultra-efficient. Highly organized. The calm in many storms.
To navigate rising complexity and disruptive change, modern brands must operationalize the art and science of customer-centricity. Our goal is to be the best possible partner to help them achieve this.
The most collaborative
because modern leaders need partners not posturing.
The most courageous
because disruptive times demand
a little discomfort.
The least biased by business development imperatives
because ambitious leaders want the hard truth not a hard sell.
The least bound by traditional agency and consultancy models
because clients care about disruptive threats to their industry, not ours.
We’ve structured our business to give our clients the highest possible return on their budget investment.
HOW WE WORK
Collaborative & Brave
It’s about bringing together diverse perspectives, fostering true teamwork and finding the courage to push past our own discomfort in pursuit of the best possible solution.
HOW WE THINK
Curious & Customer-Obsessed
Our curiosity pulls us deeper, beyond the obvious answers. Our customer obsession grounds us in what matters even as it opens our eyes to new possibilities.
WHAT WE DELIVER
Above & Beyond
It’s about choosing what’s right over what’s easy. Zooming out far enough to see the full picture, then pushing past the finish line to take it one step further.
Honest & Kind
Our business runs on truth, transparency, trust and mutual respect.
Do you want to know more about how we do things?
Are you grappling with your own digital transformation initiative?
We’d love to share our experience with you and see if we can help.