About Us

From our headquarters in Vancouver—a forward-thinking frontier city with a global mindset—we service clients across North America.

Modern Craft is a Vancouver-based consultancy focused on helping marketing and customer experience leaders navigate complexity and keep pace with changing customer expectations. We were founded in 2014 by three veteran digital agency leaders who saw a growing need for unbiased, expert advice on strategy, operations and technology.

Today, our co-founders are backed by a team of seasoned agency vets with decades of experience leading large marketing and customer experience initiatives and teams for global brands like Nike, Starbucks, P&G and Microsoft. Our work is driven by cross-disciplinary collaboration and close partnership with client leaders and teams.

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Partners

John Ounpuu

Strategy

15-year agency vet. Starbucks, Nike, Microsoft, lululemon & New Era Caps. Planner of plans. Builder of brands. Dreamer of dreams.

Randy Siu

Randy Siu

Business

18-year agency vet. Microsoft, Bacardi, P&G, Disney & T-Mobile. 5 cities, 1 signature style: you can’t go wrong with a vest and pair of pointy shoes.

Nathan Paziuk

Technology

19-year agency vet. Nike, Marriott, Sony, Novartis & Nintendo. Racing towards the future in a cost-efficient electric car.

Peter Petralia

Strategy

18-year agency vet. Teach For America, HP, Uniqlo, Credit Suisse. Ultra-efficient. Highly organized. The calm in many storms.

Randy Siu

Randy Siu

Business

18-year agency vet. Microsoft, Bacardi, P&G, Disney & T-Mobile. 5 cities, 1 signature style: you can’t go wrong with a vest and pair of pointy shoes.

John Ounpuu

Strategy

15-year agency vet. Starbucks, Nike, Microsoft, lululemon & New Era Caps. Planner of plans. Builder of brands. Dreamer of dreams.

Nathan Paziuk

Technology

19-year agency vet. Nike, Marriott, Sony, Novartis & Nintendo. Racing towards the future in a cost-efficient electric car.

Peter Petralia

Strategy

18-year agency vet. Teach For America, HP, Uniqlo, Credit Suisse. Ultra-efficient. Highly organized. The calm in many storms.

Our Vision

To be the best possible partner for those that want to be more customer-centric.

The most collaborative

because modern leaders need partners not posturing.

The most courageous

because disruptive times demand a little discomfort.

The least biased by business development imperatives

because ambitious leaders want the hard truth not a hard sell.

The least bound by traditional agency and consultancy models

because clients care about disruptive threats to their industry, not ours.

Our Values

We’ve structured our business to give our clients the highest possible return on their budget investment.

Above & Beyond

Quality matters. We’ve got high standards and it shows. Every project counts, no matter how small. Whatever problem we’re tackling, we go beyond the brief. Beyond the S.O.W. And beyond the obvious answers.

Genuine

In an industry full of posturing, puffery and hidden agendas, we strive to be sincere, impartial and unbiased. We value honesty and kindness. We show up every day as real people with real points-of-view —flaws and all.

Thoughtful

We believe in taking the time to pause and reflect. We care deeply about our clients—who they are and what they’re trying achieve. We tackle their problems from multiple angles—pulled deeper by empathy and curiosity.

Pragmatic

Our beliefs are idealistic. But as we work to put those beliefs into practice, we’re grounded in a clear-eyed assessment of what’s practically possible. We’re also nimble and flexible—untethered by rigid concepts or processes. Able to adapt on the fly and rise to challenge.

Do you want to know more about how we do things?

Are you grappling with your own digital transformation initiative?

We’d love to share our experience with you and see if we can help.