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Senior Consultant, Marketing Operations

You’re a seasoned pro with at least 7 years of working experience in a program management, operations, or marketing strategy role working with leading brands. Maybe agency-side. Maybe consultancy-side. Maybe client-side. Maybe a mixture.

If you come from the agency world, you’ve been focused mainly on setting teams up for success. You’ve worked with clients outside the Vancouver market. You’ve had titles that might have included the words “strategist” or “program manager” or “director of marketing operations”. You’ve worked across various channels and you aren’t too married to any mode of execution, although you may have deep expertise in one or more specialist areas (product, analytics, research, brand, digital, campaign). Before jumping into action, you think deeply about the big picture: the audience, the brand, the needs of the business. The wider customer experience. You’re also great at building relationships with senior stakeholders or clients and earning their trust.

If you come from the consultancy-side, you’ve been working with clients on change initiatives, helping them to be more digital, nimble, and strategic in service of business results. You’ve identified opportunities and put business cases together for new ventures and strategies. You’ve been involved in identifying tech platforms, team process, and structures that can help clients work in a more effective way. You’re thorough in your approach but have the ability to synthesize your insights into a strong story. You’re well-seasoned in the art of facilitation and are great at positioning yourself as a trusted advisor to the C-Suite. You can design and lead a killer workshop that is focused on practice but grounded in theory and expertise.

If you come from the client-side, you’ve got a reputation as process guru. You’ve resisted dogmatic approaches to process management and opted instead to spend time understanding how work is made, how teams are structured to succeed, and what joy looks like in the workplace. You serve as “the glue”—rallying diverse specialists in service of a larger problem. At this point in your career, you’re managing a team—but you are not too disconnected from the work itself. You’re naturally customer-centric and you’ve got an uncanny knack for gaining permission from your higher-ups to shake things up and try new things.

Whatever your background, you’re a big believer in marrying business needs and customer needs. You’re up to speed on modern digital practices and tools—including working approaches, web platforms, and digital services. You are resistant to hype and bright shiny objects. Your favourite question is “why” but you get very quickly to many possible “hows”.

Your mindset is agnostic and open-minded, strategic, and thoughtful. You’ve got a knack for working your way through thorny problems and making complex things simple.

Your skill set includes:

  • Researching: Extracting the right information from the right sources with the right methods.
  • Thinking insightfully: Digesting multiple inputs, recognizing patterns, and zeroing in on valuable insights
  • Meeting client needs: Understanding them and responding to them
  • Communicating: Speaking and writing persuasively, with great clarity, and precision
  • Presenting: Standing up and delivering work to a room full of people with confidence and aplomb
  • Creating deliverables: Authoring high-quality documents in various formats
  • Executing: Affecting the changes you recommend, bridging theory with practice
  • Learning: Uncovering new knowledge and using to solve problems and do better work
  • Managing account health: Proactively growing and maintaining long term accounts
  • Project management: Planning, organizing, and delivering your work with minimal risk

About the Role

As a Senior Marketing Operations Consultant, you’ll work in close partnership with client leaders and teams—a step removed from the usual agency domain of execution. You’ll focus instead on deeper questions, helping leaders and teams build new capabilities and create an environment where great work can happen. You’ll work with a diverse mix of clients solving a wide range of interesting problems, big and small. Problems like:

  • “I need to shift my marketing strategy to match a shift in business strategy.”
  • “I need to improve and simplify our team processes so we’re working in a smarter way that keeps us focused on our customers and strategy.”
  • “I need a better and more impactful way to do our annual and quarterly marketing planning.”
  • “We need to improve our team resourcing and project management to be more efficient and effective as a team.”
  • “We need to bridge internal silos to reduce friction and improve quality.”
  • “We need to better align multiple agencies and vendors.”
  • “We need to improve how we are tracking and measuring our activity to highlight stronger insights, learn faster, and report results more clearly.”
  • “We need to audit and update our marketing technology infrastructure to make it work harder and smarter for us.”
  • “We need to adopt agile methods to create more continuous improvements.”
  • “We need to determine our team structure to meet changing business needs.”

You’ll be challenged and pushed beyond your comfort zone routinely. You’ll collaborate frequently with other T-shaped and seasoned pros, but as a project lead, you’ll own the solution and have the organization skills to drive the project and team to success.

Benefits

What we’ll provide in return:

  • A place where everyone acts with integrity and humility
  • Competitive salary
  • Extended Healthcare and Dental benefits
  • Vacation
  • Office perks such as birthdays and Christmas break off
  • Annual wellness stipend
  • A program for career growth, feedback and training
  • Annual training grant
  • No one cares if you need to leave the office early once in a while
  • You’ll sit in a nice Herman Miller chair in a custom-designed office with a beautiful-view, surrounded by good people

Modern Craft supports diversity and inclusion. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, colour, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identification, marital status or any other characteristic protected by law.

Vancouver, BC

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