Digital Transformation Advice

Unbiased expert advice to help you navigate a complex digital transformation initiative.


Leaders driving digital transformation initiatives face some serious challenges:

  1. Change is never easy and shifts in strategy always face barriers on the way to execution. The bigger the change, the bigger the barriers.
  2. The pace of change outside the organization will inevitably outpace the pace of change within it. In other words, modernization is always a moving target.
  3. Shiny new technology can pull your attention away from what matters most: keeping pace with your customers.

  4. The canvas for transformation is very broad, spanning technology, business models, strategy and operations. This makes it difficult to formulate and execute a practical, realistic plan across multiple teams and silos.

  5. Many vendors that offer help with digital transformation initiatives do so hoping to sell further products or services down the road, which creates biases that can pull your transformation agenda off course.


Our approach

We offer unbiased expert advice to help leaders navigate these challenges and successfully spearhead a complex transformation initiative. Our expertise spans technology, operations, marketing and business strategy and our work focuses on integrating these domains to advance the transformation agenda.

How we can collaborate

We work closely with our clients to keep transformation initiatives focused and on track. We are problem-solvers, sounding boards, bullshit detectors, connectors-of-dots and customer advocates. Above all, we are partners—your success and ours are one and the same.

“Modern Craft are fundamentally a smart, current and strategic—three essential ingredients to a valued partner with our business. They provide invaluable expertise and perspective and they don't come to judgment on matters until fully appreciating the client’s needs.”
Jon Mamela, CMO
Destination Canada

Is your organization grappling with a complex digital transformation iniative? Or are you still unsure where to start?

We’d love to share our experience with you and see if we can help.

Further Reading