Marketers: Ditch the Trend Predictions and Reflect on What Matters

Peter Drucker once famously advised business leaders to “follow effective action with quiet reflection.” Unfortunately, in the modern era of hyperconnectivity, quiet reflection has become something of a lost art.

In theory, the beginning of a new year is a perfect time for reflection. With the breakneck pace of business slowing down just a little, it makes it easier for us to find a moment to step off the treadmill and reflect on the big picture.

But in the marketing world, we’ve got a different tradition that gets in the way of our ability to calmly ruminate on things.

I call it Trend Deck Season — a competitive game in which every organization vying for the attention of marketers attempts to demonstrate its prowess by issuing a bundle of bold,

John Ounpuu
Jan 25, 2018

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