Despite much progress, hard work and innovation, many transit authorities in Canada in the US are being forced to cope with the realities that ridership has reached a plateau.
So what gives? I have a theory.
There is a growing gap between what people expect and what transit agencies are providing.
Thanks to deep smartphone penetration, we all go through our daily lives accompanied by a myriad of apps and services. This includes getting around. Our phones — portable and fixed in space by GPS coordinates — are well suited to guide us through the physical world in multiple ways. We use mapping apps to find our way and plan our routes,